Customer
Solo freelance designer or developer who dreads the yearly tax bill
Company size: Just meThe job they hire for
What they wantKnow what they owe before the bill comes
Their goalPay on time, with no surprise in April
What they use today
A spreadsheetOnly used when they remember
An accountant in AprilHelp comes too late
Do nothingThe bill arrives as a shock
What holds them back
Not sure what share to set asideNo time to learn a new appFear of losing their recordsComfort of their own spreadsheet