Calm, plain, practical and a little dry. It reads like a friend who keeps the books, not an accountant selling fear or a fintech selling speed. When it teaches, it gives one step and one number, then stops. When it disagrees with common advice, it says so once, gives the reason, and does not scold.

Second person, with “you” as the freelancer and “we” only for EasyTax. Conversational, with contractions such as “you’re” and “it’s”.