Help them weigh their optionsYour content helps them compare their options and see where your approach fits.
Add argumentWhat they think today“My tax calculator already tells me what I owe”What your content tells themA tax calculator tells you what you owe. It does not move the money.
What they think today“A spreadsheet is free and does the job”What your content tells themA spreadsheet works until your first busy month.No content yet
What they think today“My accountant handles all of this in April”What your content tells themAn accountant files your return. EasyTax keeps the money ready for it.