Content

A week of content,in under an hour.

Raldo plans the week against the subjects you own and the questions your buyers actually type, drafts every piece off your brand layer, and queues it all for your review.

Raldo

bot · Telegram

told a prospect to build it in lovable first. 2 weeks later he came back with a prototype and signed

14:29

Logged. Third one this month with a prototype.

Message

Signal · today

told him to build it in lovable first, he came back with a prototype and signed

14:29 · Telegram

What Kestrel does

A software agency. Builds web and mobile products for other companies.

since 2017 · knowledge page

Watchlist

Lovable now lists agencies inside the app.

3 days ago · you forwarded it

Case study

Nordvik. A booking app, built in six weeks, live since May.

knowledge page

Earlier signals

A Lovable prototype came in. 40 screens, no login.

Another asked if we’d charge for a full rebuild.

Jul 8 & Jul 15

What worked

2.4×posts with a real number

flatposts about the tech stack

Reading your signalPulling everything else it knows about you

Choosing angles from your topics, signals and style guide.
Stage
DiscoveryCan I just build this myself now?
ComparisonHow far does the prototype get me?
DecisionWho takes it from here, and what does that cost?
Topic
Prototype first, then ustoday’s signal
How we scope a buildknowledge · 4 pages
What a build costsknowledge · 1 page
Software that lastspillar
Keyword
lovable app to production90 · AI shows it, cites no one
what agencies charge to finish an mvp260 · AI shows it
mvp development agency2.1k · not in AI answers
agency to rebuild a lovable app40 · not in AI answers
This week
Mon · Proof · the two-week prototypeTue · Article · build it in Lovable firstWed · Point of view · the prototype is the briefThu · Point of view · answering “full rebuild?”Fri · Product · how a six-week build runs

Raldo is planning 5 piecesReading your brand and your signals.Choosing angles from your pillars and signals.

Raldo wrote 4 posts and 1 article.Nothing is scheduled until you press it.

Schedule 5

Jul 27 – Aug 2

4 posts · 1 article

On your posting days

Mon, Jul 27

PlanningProof · the two-week prototype

Proof

DraftScheduled

Mon 09:00

Tue, Jul 28

PlanningArticle · build it in Lovable first

Article

DraftScheduled

Tue · kestrel.dev/guides

Wed, Jul 29

PlanningPoint of view · the prototype is the brief

Point of view

DraftScheduled

Wed 09:00

Thu, Jul 30

PlanningPoint of view · answering “full rebuild?”

Point of view

DraftScheduled

Thu 09:00

Fri, Jul 31

PlanningProduct · how a six-week build runs

Product

DraftScheduled

Fri 09:00

AI answer

built my app in lovable, can an agency make it productionready or will they just charge me to rebuild it

Searched the web

Sourcekestrel.dev/guides · build it in Lovable first

Mail — founder@kestrel.dev

Inbox2 newSearch mail

Timo KellerCall bookedvia Kestrel · /guides/lovable-firstjust now

Ola BrennerCall bookedvia Kestrel · /guides/lovable-firstjust now

HHarvestWeekly summary112 hours billed across 3 projectsThu

Halden & CoProposal signed€24,000 · six weeks, starts MondayWed

SStripeYour July statementPayouts and fees for JulyTue

Raldo

bot · Telegram

Logged. Third one this month with a prototype.

Fri 17:40

2 calls booked today. both put a lovable link in the form

17:40

Logged. That’s a signal now.

Message

raldo

Monday morning,before and after

Ask once. The plan, the drafts and the graphics come back together.

Where the subjects and arguments come from

Before RaldoStare at an empty calendar on Monday

With RaldoA week planned before you write a word

Before RaldoGuess what your buyers search for

With RaldoThe terms they actually type, with the numbers

Before RaldoWrite a post, then wonder if it sounds like you

With RaldoDrafted from posts you already published

Before RaldoForget the good story from Tuesday’s call

With RaldoSend a voice note, it turns up in a plan

Before RaldoThree good weeks, then nothing for a month

With RaldoNext week is already drafted and waiting

Questions

How much editing will I actually do?

A line or two on most posts. Raldo reads its own draft back against your style guide and takes out any claim your documents do not support, before you open it.

Which channels does Raldo publish to?

LinkedIn. Long-form articles are written for your own site and handed to you to put live. Telegram is where you talk to Raldo, not somewhere it posts.

Will it post without me?

No. Content sits as a draft until you schedule it or send it out yourself. There is no setting that changes that.

What if I want to write one myself?

Write it. Raldo plans around it, edits it if you ask, and schedules it with the rest.

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