Compare · Agency
Before you sign the retainer
A good agency brings real skill and real experience, at a price to match. You pay for the onboarding, and you keep paying in time, because they need your context for every piece. If you can afford a top agency, it is rarely a bad investment. This page is for deciding whether that is you, and what to try first.
You invest the money and the time. It had better be worth it
A retainer is a bet on their people, and the bet runs every month. Here is what that looks like from your side, and what the same months look like with Raldo.
Onboarding is billed.
The first weeks go to briefs, kickoff calls and learning your product, at the full rate.
Fifteen minutes to a plan.
Raldo reads your website and your LinkedIn page, maps your buyers’ decision, and you correct it.
Your context, on a call.
Every campaign needs your input, and your input needs a meeting.
Your context, when it is needed.
Raldo asks you in the Inbox where a piece needs what only you know. You answer when it suits you.
One of many accounts.
Your work is scheduled around their other clients.
Your account, all day.
Ask about the plan, the numbers or next month whenever you like.
The margin comes from hours.
The senior people win the account. The hours go to whoever is cheapest, and collateral gets reused where it can.
The method does not get cheaper.
Every piece is written to your plan, from your material, the same way in month six as in week one.
The strategy lives in their deck.
When the retainer ends, the thinking tends to leave with it.
The strategy lives in your account.
The map of your buyers, your voice, your plan and every result stay yours, and you can read how it works.
From three thousand a month, on a term.
Before design, ads or anything outside the brief.
Three hundred a month, monthly.
Every post and article in. Sixty days to judge it, money back in one click.
What changes with Raldo
01
You get your time back, and keep the control
With an agency the input never stops: briefs, calls, review rounds. With Raldo you answer questions when they come and say yes or no to drafts. About an hour a week, and every call stays yours.
- Questions come to you, in the Inbox, when a piece needs them
- Nothing goes out before you approve it
An agency needs the same context from you, in meetings, at their pace.
02
An agent you can talk to, at any hour
Ask Raldo why a piece is in the plan, what the numbers mean, or how to fit a launch into next month. It reads your plan, your research and your results before it answers.
- Your plan, explained on demand
- Changes proposed, for your okay
With an agency, the same question is an email and a wait.
03
You learn the strategy, instead of renting it
Raldo writes down what your buyers need to believe at each step, which questions they ask, and why each piece exists. It is all in your account, in plain language, and it stays there.
- The map of your buyers’ decision, yours to read and change
- Every piece labelled with the step and the question it answers
An agency’s strategy is their asset. It tends to leave when they do.
04
The same method in month six as in week one
Raldo has no cheaper staff to hand your account to and no older client’s collateral to reuse. Every piece is written to your plan, from your material, with every fact traced to its source.
- Written from your website, your posts and your answers
- A source beside each claim
A retainer pays for a margin, and the margin comes out of the hours spent on you.
How they stack up
Skill and experience
Yes, real specialists
The method the bigger teams run, in software. You bring the judgement
Onboarding
Weeks, billed at the full rate
Fifteen minutes, free
Your time each month
Briefs, calls and review rounds
Answers and approvals. About an hour a week
Who does the work
Whoever is available, often junior
Raldo, the same way every time
Attention
Shared with their other clients
Yours, at any hour
Where the strategy lives
In their deck
In your account, in plain language
Ads, events, a rebrand
Yes
No. LinkedIn and your website
Price
From 3,000 USD a month
300 EUR a month, excl. VAT
Commitment
Often a minimum term
Monthly. Sixty days money back, one click
Agency prices are indicative, from published price guides.
The fair version
Pick the one that fits how you work
Both are real options. These are the situations each one is built for.
Pick an agency if
- You can carry the retainer for a year without flinching
- You need ads, events or a rebrand, and content is one part of the brief
- You have the hours for briefs and reviews, and want a team to run with them
- You have found a top agency and checked who will actually do the work
Pick Raldo if
- Content is the job: LinkedIn and your website, every week
- You would rather answer a question than sit in a meeting
- You want to understand your own strategy, and keep it
- You want to see what each piece did, as it happens
- You were going to spend the agency’s money anyway, and want to know what you need first
How to switch
Before the retainer, sixty days of Raldo
- 01Minute 0
Share two links.
- Your website
- Your LinkedIn page
Raldo reads both and writes down what it found.
- 02Minute 15
Correct the brand, approve the plan.
- Your facts, your customer, your voice
- Your buyers’ questions, step by step
- A post or article for each
Change what you like, then say yes.
- 03Day 1
Say yes to the first week.
- An article for your website
- Four posts for your LinkedIn page
- Visuals for each one
- All on your calendar
Nothing goes out before you approve it.
60 days
Run Raldo before you sign, or beside the agency
Keep whichever earned its place. Not happy with Raldo? One click gets your money back, no questions asked.
- A plan built on your buyers’ questions, written down in your account
- 40 posts and 14 articles, each fact traced to its source
- 60 days of Google rank and AI answers
- An agent that knows your company, and remembers how you like things done
Frequently asked questions
Is an agency ever the better choice?
Yes. An agency is a sound investment if you can afford a good one, need channels beyond LinkedIn and your website, and have the time to brief them. Before you sign, ask who will do the work day to day.
Can Raldo replace our agency?
For content on LinkedIn and your website, Raldo can take over what an agency does. Raldo runs the system a good agency runs on: the map of your buyers, what each piece has to prove, and the research, writing, design and tracking against it. Our bet is that your knowledge and your taste matter more to your content than anyone’s craft, and Raldo is built to get them onto the page. For ads, events or a rebrand, keep the agency.
How much of my time does Raldo take?
Raldo takes about fifteen minutes to set up and about an hour a week after that. In that hour, you answer Raldo’s questions and approve or reject drafts. An agency needs the same context from you, in briefs and calls.
Can we try Raldo next to our agency?
Yes. Run both for 60 days and compare what each one built. If Raldo does not earn its place, one click gets your money back.
Put the retainer to the test
Sixty days of Raldo cost less than the first week of a retainer. Find out what you need before you sign for a year.