Product · Strategy
Your content, with a plan behind it
Raldo maps the questions buyers ask on the way to choosing you, so everything you publish has a job.
How Raldo does it
01
Sets your core message
Raldo writes the one thing a buyer must believe to choose you. Then it plans how each stage of the buyer’s journey builds up to it.
- Awareness: shows you understand their problem
- Comparison: explains how you differ from the other options
- Decision: gives them reasons to trust you
Reword your core message any time.
02
Maps your buyers’ doubts
In each stage, Raldo lists what buyers believe today that holds them back, and what your content will tell them instead.
- Each doubt paired with your answer
- A flag on any answer with no content yet
- Add your own whenever you like
See which stage has the least behind it.
03
Builds your topics
Raldo groups your buyers’ questions into the topics your brand should be known for. Each topic shows how much of it you’ve covered.
- What each topic covers, in one line
- Your progress on each topic, at a glance
- Pages already on your site count toward it
Open a topic to see its pages.
04
Plans one page per question
Inside each topic, every page answers one question buyers search for, in the order Raldo suggests writing them.
- The next page to write, always marked
- Add your own page, or ask Raldo for more
- Pages already on your site are matched, never written twice
Every page is tagged with its stage of the journey.
So nothing you publish is a guess
Frequently asked questions
What is the core message?
The core message is the one thing a buyer must believe before they choose you. Raldo drafts the core message, and you can reword it with Edit.
Will Raldo change my plan on its own?
No. A new plan waits for your review, and you accept it or discard it. Pages that already have a draft stay either way.
Can I add my own page or argument?
Yes. You can add an argument at any step. To add a page, give its topic, the question it answers and its keyword, and Raldo puts the page at the end of the topic.
What does "Write next" mean?
"Write next" means that a page is the first one in its topic that is still planned. Raldo suggests that you write the pages of a topic in that order.
More in Content
Know what to write next
Raldo plans it around your buyers' questions. Hire Raldo today.