Compare · Hiring
Before you hire your first marketer
A marketer compounds. What they learn stays with the company, and a good one is the best long-term call you can make for content. The question is what they start from on day one, and what runs the channel until they arrive. Raldo is the system your marketer runs, whether you hire this quarter or next year.
A hire compounds. Give them something to compound on
The same person produces very different results depending on what they inherit. Here is a first hire starting from a blank page, and the same hire starting from Raldo.
Months before the first post.
A job post, interviews, a notice period, then the question of what content should do.
Day one output.
The plan and the first week of content are ready before the hire starts. They inherit the work and improve it.
The method is whatever they bring.
Their playbook, their taste, their last job.
The method is in the product.
The map of steps, beliefs and questions your marketer runs and refines, in plain language.
Knowledge builds in one head.
Months of meetings before they can write what you know.
Knowledge is written down.
Your brand facts, your customer, your voice and every decision, in one place that stays when people change.
One person, six jobs.
Research, planning, writing, design, posting and tracking, all on the same desk.
Six jobs done.
Raldo does them. Your marketer does judgement, relationships, events and partners.
Checking their own work.
One person, one Friday afternoon.
Every fact traced.
Your marketer approves drafts with the source beside each claim, instead of writing from blank.
Three to five thousand a month for a channel on one junior.
Salary with employer costs, from the first day.
Three hundred on top.
And the junior is productive in week one.
What changes with Raldo
01
Your marketer starts on day one with a plan
Raldo maps what your buyers need to believe at each step and the questions they ask on the way, in your first fifteen minutes. A new hire reads it in an afternoon, changes what they disagree with, and runs it.
- The map of your buyers’ decision, theirs to run
- Every piece labelled with the step and the question it answers
Starting from a blank page, the same person spends their first months finding this out.
02
The company’s knowledge stays with the company
Your brand facts, your customer, your voice, the words you avoid and the calls you have made are written down in Raldo. When your marketer learns something, it goes there too, and it survives the next hire.
- Brand, customer and voice, written down and correctable
- Decisions remembered, so nobody asks twice
In one head, the knowledge leaves with the person.
03
Six jobs done, one person freed
Raldo does the research, the planning, the writing, the design, the posting and the tracking. Your marketer approves, redirects and does what no software can: judgement, relationships, events and partners.
- Up to five posts a week and the articles, drafted to the plan
- Designed, scheduled and tracked without a second tool
Alone, one person carries all six, and the channel moves at the speed of their week.
04
You know what to hire for before you hire
Sixty days of Raldo tells you what your content has to do, what your buyers ask, and where you stand in Google and AI answers. The job post writes itself from that, and the hire inherits the record.
- Sixty days of Google rank and AI answers
- A plan and a brand to hand over on day one
Hiring first means the hire inherits the question instead of the answer.
How they stack up
Time to the first post
Months
Day one
The method
Whatever they bring
Built in, theirs to run and improve
Where the knowledge lives
In one head
In your account, written down
The six jobs
One person, all six
Raldo does six, the person does judgement
Checking the facts
Self-checked
A source beside each claim, they approve
Events, partners, ads
Yes
Yes, still the person
Judgement and relationships
Yes
Yes, still the person
Cost
33,000 to 48,000 EUR a year, before employer charges
The same, plus 300 EUR a month
When they leave
The knowledge leaves
The account stays
Salary range: Stepstone, content marketing manager in Germany.
The fair version
Pick your starting point
Either way, Raldo is the system the marketer runs. The order depends on where you are.
With a marketer
- Give them Raldo as the place your strategy, brand and style are written down
- Let it do the six jobs, and let them do the judgement
- Approve drafts with the source beside each claim, instead of writing from blank
- Keep what they learn in the company, in one account
Before the hire
- Start with Raldo and run the channel now
- Learn what your content has to do before you write the job post
- Hire into a plan, a brand and sixty days of results
- Pay three hundred a month while you take your time to hire well
How to switch
Before the job post, sixty days of Raldo
- 01Minute 0
Share two links.
- Your website
- Your LinkedIn page
Raldo reads both and writes down what it found.
- 02Minute 15
Correct the brand, approve the plan.
- Your facts, your customer, your voice
- Your buyers’ questions, step by step
- A post or article for each
Change what you like, then say yes.
- 03Day 1
Say yes to the first week.
- An article for your website
- Four posts for your LinkedIn page
- Visuals for each one
- All on your calendar
Nothing goes out before you approve it.
60 days
A plan and a record to hand your first hire
Keep whichever earned its place. Not happy with Raldo? One click gets your money back, no questions asked.
- A plan built on your buyers’ questions, written down in your account
- 40 posts and 14 articles, each fact traced to its source
- 60 days of Google rank and AI answers
- An agent that knows your company, and remembers how you like things done
Frequently asked questions
Should I hire a marketer or start with Raldo?
If you have not hired yet, start with Raldo and hire after. Raldo shows you what your content has to do, and the hire starts from that plan. If you already have a marketer, give them Raldo today.
Does Raldo replace a marketer?
No. Raldo does the six jobs that fill a marketer’s week: research, planning, writing, design, posting and tracking. The judgement, the relationships, the events and the partners stay with the person. Together, you get the most out of both.
Is Raldo cheaper than hiring a marketer?
Raldo costs 300 EUR a month, excl. VAT. A content marketer in Germany costs 33,000 to 48,000 EUR a year before employer charges. Run Raldo first, and the hire starts from a plan.
What does my marketer actually do in Raldo?
In Raldo, your marketer owns the plan, corrects the brand, answers Raldo’s questions where Raldo needs their view, approves drafts and reads the results. Raldo remembers their decisions, so the account gets better the longer they run it.
Hire the marketer, and give them Raldo
Start today. When you hire, they inherit a plan, a brand written down and sixty days of results, and the channel never waits for them.